A report shows that at least 60% of employers use social media for advertising job openings. From that figure, at least 21% will search the social media accounts of the applicants to look for reasons not to hire.
60% will confirm the applicant's qualifications on social media and 30% search for what the applicant has been posting. A closer look at these statistics reveals that it matters what details your social media account has. There are actions you can take to improve your account.
Clean up your social media account
Even though your social media account is personal, your potential employer can access it to get more personal details about you. When you are applying for a job, the primary interest you will have is to convince your future boss that you are the best candidate.
It will be essential you clean up your account from any posts that are likely to negatively affect your chances of getting the job. One of the potential threats will be a mugshot. At some point in life, you might end up on the wrong side of the law and find yourself in the hands of the police. If your mugshot is posted online, other internet users can keep circulating it and it keeps ruining your chances of employment.
You can seek help from the mugshot removal service VelSEOity.com, who will search all platforms online and help you remove the mugshot. You are basically what you are on the internet so a clean profile online matters.
Update your profile
Apart from removing your drinking party photos, negative posts about your current employer or drug party posts, you must update your profile. Your future employer will be willing to confirm if the details in your CV agree with the qualifications in your social media account.
You should never post false qualifications because they will ruin your future career. Post the schools you attended, who you have worked for, your hobbies and interests without exaggerating. Your photo and background image should not display you as a questionable character.
Be community-minded
Most employers take social responsibility seriously. They use part of their profits to sponsor community-based projects, give scholarships or help a needy member of society. This is part of corporate social responsibility.
If you take part in simple community work like volunteering or visiting a senior's home, it is likely the beneficiaries of your services will post a word of appreciation on social media. You should also post all your social engagements like club membership in college, leadership positions in the community and college and your involvement in volunteer service.
Keep your account updated
A social media account that was last updated a decade ago might not be attractive to your future employer. Social media account is meant to build strong relationships through constant communication.
Keep posting relevant content in your account and keep your audience engaged. If you attended an important event like cleaning your neighborhood, ensure you take photos and post them. If you added another diploma or degree, update it.
You can also keep your audience engaged by asking relevant questions like the current political status in your country, some local issues, an important article you read in the newspaper and so on.
Brand yourself on social media
Do not wait until an employer posts a job for you to apply, but position yourself as the best candidate for hire. If you are qualified as an accountant, brand yourself as the best accountant. Clearly display below your name that you are an accountant and what sets you apart from the rest.
In your constant posts, remember to keep writing something on accounting to give yourself a higher ranking on social media when your future employer searches for accountants on social media.